Affiliate Marketing With Google Adwords
| By Christoph Puetz
One of the best kept secrets in today's affiliate
marketing world is the pay per click advertising
version with Google AdWords. Adwords allows
advertisers to place small ads on websites
or on Google.com search result pages. You
probably noticed the little advertisements
to the right on Google.com.
In Affiliate Marketing you are promoting 3rd
party products and in return you earn a share
of a sale generated from your marketing efforts.
We all have seen those little Amazon.com banners
on different websites. These would be a very
simple form of affiliate marketing. More sophisticated
versions are complete stores build around
Amazon.com or based on data feeds from other
vendors. In some cases the affiliate has to
build his own website and store - in others
there are white label website templates or
pages available for the affiliate to work
with. Only when it comes to the actual sale
the customer is redirected to the 3rd party
vendor who carries the actual product.
Not a new variant but a not very well-known
version of affiliate marketing is the promotion
of affiliate product links/websites via Google
AdWords. The power of advertising on Google.com
is combined with the affiliate link. The affiliate
partner does not need a website anymore, he
directly links the customer to the 3rd party.
With Google AdWords very targeted marketing
is possible and well-written ads equipped
with the right keywords can bring in big bucks.
All the affiliate has to do is to figure out
which keywords are affordable to promote.
And that's where secret to success is. Everyone
can buy the expensive and obvious keywords
to promote products but when it comes to affiliate
success via PPC advertising (aka Google AdWords)
the inexperienced marketing folks are being
weeded out or are left with big holes in their
pockets. Finding the right combination of
keywords, target group, ad copy is the critical
piece of the puzzle.
Overall - affiliate marketing via PPC on Google
or via Overture (competitor of Google AdWords)
can be very lucrative and quite a few people
are making a living of it. It sounds easy
to do but to break into this field a new affiliate
needs a lot of luck, big bucks or patience
About the Author
Christoph Puetz is a successful Entrepreneur
and international book author. Homepages:
http://www.netservicesusa.com and http://www.vitaminassociates.com